How Much Does Financial Advice Cost in the UK?

Ehren Jupp
Written byEhren JuppCo-Founder, TrustEvo
3 minute read
Published March 2026

One of the most common questions people ask when considering financial advice is how much it costs.

Financial advice services usually involve fees, although the structure of those fees can vary depending on the adviser and the services provided.

Understanding how advisers charge for their services can help individuals decide whether financial advice may be appropriate for their situation.

MoneyHelper provides impartial guidance on financial advice costs in the UK: moneyhelper.org.uk

Quick Summary

This may help you:

  • Understand how financial advice fees work
  • Learn about different fee structures
  • Understand what services advice fees may include
  • See how advice costs can vary

Before deciding, check:

  • The complexity of their financial situation
  • The type of advice required
  • Whether ongoing advice is needed
  • The services included within the fee

Part of the Cost of Financial Advice series

View all Cost of Financial Advice articles

Types of Financial Advice Fees

Financial advisers may charge in several different ways depending on the services provided.

Common fee structures include:

  • Hourly fees
  • Fixed fees
  • Percentage-based fees

Advisers are required to explain their fee structure clearly before providing advice.

Our article on how financial advice works in the UK explains what to expect from the advice process more broadly.

Initial Advice Fees

Initial advice fees usually cover the cost of analysing a client's financial situation and producing recommendations.

This process may include:

  • Fact-find analysis
  • Financial modelling
  • Research into suitable financial solutions
  • Preparation of a suitability report

Ongoing Advice Fees

Some individuals choose to receive ongoing financial advice.

Ongoing advice may include:

  • Regular portfolio reviews
  • Investment monitoring
  • Financial planning updates
  • Retirement planning reviews

Ongoing advice fees are often charged annually.

Percentage-Based Fees

Some advisers charge fees based on a percentage of the assets they manage.

This structure is commonly used for investment portfolio management services.

The exact percentage can vary between firms.

Understanding Value in Financial Advice

While financial advice involves fees, many individuals choose to work with advisers because they value professional guidance when making complex financial decisions.

Advice may help individuals review areas such as:

  • Retirement planning
  • Investment strategy
  • Tax-efficient planning
  • Estate planning

Our article on when do you need a financial adviser explains some of the situations where individuals consider professional financial guidance.

Key Considerations

FactorWhy It Matters
Fee structureAdvisers may charge hourly, fixed or percentage fees
Initial adviceCovers analysis and recommendations
Ongoing adviceProvides continued financial planning support
TransparencyAdvisers must explain their fees clearly

Frequently Asked Questions

Exploring Your Options

Financial planning decisions depend on individual circumstances. If you would like clarity on how the topics discussed may apply to your situation, TrustEvo can connect you with a regulated financial adviser.

This article is provided for general information only and does not constitute financial advice. Financial decisions depend on individual circumstances and regulated financial advice may be appropriate in some situations.

TrustEvo

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TrustEvo helps individuals explore their financial planning options and, where appropriate, connect with FCA-authorised financial advisers. TrustEvo does not provide regulated financial advice.

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TrustEvo is an introducer of FCA-authorised financial advisers. TrustEvo does not provide regulated financial advice.

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